Born in Los Angeles and raised in New York City, Paul Yu Asensi moved to Ohio as a teenager, where his passion for music and design began to take shape. He studied Visual Communication Design at The Ohio State University from 2003 to 2007. While living in Columbus, Paul started DJing at local nightclubs and eventually joined My Best Friends Party, a promotion company that introduced him to the world of concert promotion and event production. Outside of work, Paul enjoys watching Dodger baseball and satisfying his appetite for Korean BBQ.
Chief Operating Officer
Paul Yu Asensi
Biography
Paul Yu Asensi is the Chief Operating Officer and Creative Director at Prysm Talent Agency. With over 15 years of experience in design, branding, and visual storytelling, Paul brings a unique blend of creative vision and strategic leadership to the agency. Since joining Prysm shortly after its founding in 2019, Paul has played a pivotal role in expanding the agency’s services to include brand partnerships, sync licensing, and creative branding. His extensive background in the music, fashion, and entertainment industries enables him to build compelling narratives that connect artists with brands, while also ensuring the agency runs smoothly with a focus on operational efficiency. Based in Los Angeles, Paul’s insights and leadership continue to guide the agency’s growth and success in a rapidly evolving industry.
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